{"id":11382,"date":"2023-03-08T12:33:47","date_gmt":"2023-03-08T18:33:47","guid":{"rendered":"https:\/\/puntodincontro.mx\/?p=11382"},"modified":"2023-03-08T12:42:25","modified_gmt":"2023-03-08T18:42:25","slug":"inauguran-en-la-ciudad-de-mexico-la-exposicion-dedicada-a-olivetti2","status":"publish","type":"post","link":"https:\/\/puntodincontro.mx\/es\/2023\/03\/08\/inaugurata-a-citta-del-messico-la-mostra-dedicata-allolivetti2\/","title":{"rendered":"Inauguran en la Ciudad de M\u00e9xico la exposici\u00f3n dedicada a Olivetti"},"content":{"rendered":"<p class=\"translation-block\"><strong>12:23 hrs.<\/strong> - En el marco de las celebraciones asociadas al <a href=\"https:\/\/puntodincontro.mx\/es\/2023\/03\/03\/mexico-el-programa-del-dia-del-diseno-italiano-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00eda del Dise\u00f1o Italiano en M\u00e9xico<\/a>, ayer se inaugur\u00f3 en la capitalina Universidad An\u00e1huac la exposici\u00f3n <em>Olivetti en M\u00e9xico - Dise\u00f1o, comunicaci\u00f3n y arquitectura<\/em>.<\/p>\n\n\n\n<p>La muestra, instalada en un \u00e1rea de unos 250 metros cuadrados con m\u00e1s de 200 obras, ilustra la dimensi\u00f3n concreta de la pol\u00edtica de Olivetti en Am\u00e9rica Latina (M\u00e9xico, Brasil, Argentina y Colombia), con especial atenci\u00f3n al papel de la compa\u00f1\u00eda en la difusi\u00f3n de la cultura en M\u00e9xico.<\/p>\n\n\n\n<p>\u00abLa exposici\u00f3n de Olivetti da una idea de la importancia del rol que desempe\u00f1\u00f3 la empresa en M\u00e9xico en las d\u00e9cadas de 1950 y 1960\u00bb, coment\u00f3 el embajador de Italia en M\u00e9xico Luigi De Chiara al final del evento.<\/p>\n\n\n\n<p>\u00abOlivetti\u00bb \u2014a\u00f1adi\u00f3\u2014 \u00abrepresentaba la utop\u00eda de un capitalismo humanizado, de una civilizaci\u00f3n industrial a escala humana as\u00ed como un experimento pionero sobre la relaci\u00f3n entre la comunidad, el sistema de producci\u00f3n y el entorno que los alberga, un tema muy debatido en nuestros d\u00edas. Esta utop\u00eda, en forma de proyecto industrial y social, fue un modelo que tambi\u00e9n se replic\u00f3 en M\u00e9xico siguiendo los mismos criterios human\u00edsticos que se estaban implementando en Italia\u00bb.<\/p>\n\n\n\n<p>Una de las secciones de la exposici\u00f3n \u2014curada por Pier Paolo Peruccio, profesor del Polit\u00e9cnico de Tur\u00edn y por Alessandro Colombo, profesor del Polit\u00e9cnico de Mil\u00e1n\u2014 est\u00e1 dedicada a los Juegos Ol\u00edmpicos de 1968, para los que Olivetti se encarg\u00f3 de montar todo el sistema medi\u00e1tico, desde el proyecto arquitect\u00f3nico de las 19 salas de prensa, el dise\u00f1o del mobiliario y la planificaci\u00f3n de los materiales promocionales, hasta la campa\u00f1a publicitaria de la manifestaci\u00f3n.<\/p>\n\n\n\n<p>Durante la ma\u00f1ana tambi\u00e9n se llevaron a cabo en la Universidad An\u00e1huac la conferencia magistral de Ludovica Serafini, promotora y embajadora del Dise\u00f1o Italiano en M\u00e9xico para 2023, y una mesa redonda en la que diversas voces italianas y mexicanas debatieron sobre la historia y la actualidad de la experiencia de Olivetti (ANSA).<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!-- Ad space powered by WP AdCenter v2.5.7 - https:\/\/wpadcenter.com\/ --><div class=\"wpadcenter-adgroup\" ><div class=\"wpadcenter-adgroup__row wpadcenter-aligncenter\"><div class=\"wpadcenter-ad-container\" ><div id=\"wpadcenter-ad-18464\" class=\"ad-placement\"><div class=\"wpadcenter-ad-inner\" ><a id=\"wpadcenter_ad\" data-value=\"18464\" data-placement=\"\" href=\"https:\/\/www.productosremo.com\/\" target=\"_blank\" class=\"wpadcenter-ad-inner__item\" ><img decoding=\"async\"   src=\"https:\/\/puntodincontro.mx\/wp-content\/uploads\/2021\/08\/remobanner.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/puntodincontro.mx\/wp-content\/uploads\/2021\/08\/remobanner.jpg 200w, 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class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ore 12.23 &#8211; Nel contesto delle celebrazioni legate alla Giornata del design italiano in Messico, \u00e8 stata inaugurata ieri all&#8217;Universit\u00e0 An\u00e1huac della capitale la mostra Olivetti in Messico &#8211; Design, comunicazione e architettura. L&#8217;esposizione, realizzata su una superficie di circa 250 mq con oltre 200 opere, illustra la dimensione concreta della politica dell&#8217;Olivetti in America Latina (Messico, Brasile, Argentina e Colombia), con una particolare attenzione al ruolo della societ\u00e0 nella diffusione della cultura in Messico. \u00abLa mostra di Olivetti fornisce uno spaccato sull&#8217;importanza del ruolo svolto dall&#8217;azienda in Messico negli anni &#8217;50 e &#8217;60\u00bb, ha commentato l&#8217;ambasciatore d&#8217;Italia in Messico&#8230; <\/p>","protected":false},"author":2,"featured_media":11387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italia-in-messico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v25.6) - 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