{"id":27308,"date":"2026-09-28T10:44:05","date_gmt":"2026-09-28T16:44:05","guid":{"rendered":"https:\/\/puntodincontro.mx\/?p=27308"},"modified":"2026-09-28T10:44:06","modified_gmt":"2026-09-28T16:44:06","slug":"consumo-local-y-exportacion-guian-la-estrategia-de-ferrero-en-mexico","status":"publish","type":"post","link":"https:\/\/puntodincontro.mx\/es\/2026\/09\/28\/ferrero-messico-guarda-oltre-consumi-locali-ed-export-al-centro-dei-piani\/","title":{"rendered":"Consumo local y exportaci\u00f3n gu\u00edan la estrategia de Ferrero en M\u00e9xico"},"content":{"rendered":"<p class=\"translation-block\"><b>10:22 h<\/b> - En una entrevista concedida al periodista Rodrigo Pacheco durante el programa matutino <em>Imagen Empresarial<\/em>, transmitido por Imagen Radio, el director general de Ferrero para M\u00e9xico y Centroam\u00e9rica, Paolo Cornero, hizo un balance sobre las estrategias de la empresa. Adem\u00e1s de la inversi\u00f3n de 86 millones de d\u00f3lares en la planta de San Jos\u00e9 Iturbide, anunciada recientemente y destinada a potenciar la capacidad productiva y la infraestructura el\u00e9ctrica, los planes apuntan a la exportaci\u00f3n y a una profunda comprensi\u00f3n del consumidor local. El objetivo de la empresa de Alba es llevar la producci\u00f3n mexicana de las actuales 35,000 toneladas a cerca de 60,000 en los pr\u00f3ximos cinco o seis a\u00f1os.<\/p>\n\n\n\n<p>Actualmente el 45% de la producci\u00f3n mexicana cruza las fronteras nacionales, pero con la nueva estructura se prev\u00e9 destinar a la exportaci\u00f3n entre el 55% y el 60% de los vol\u00famenes, dirigidos principalmente hacia Estados Unidos, Canad\u00e1 y Centroam\u00e9rica. En cuanto a las preocupaciones relacionadas con la renegociaci\u00f3n del acuerdo comercial norteamericano T-MEC, el enfoque de la empresa se mantiene anal\u00edtico. \u00abLa atenci\u00f3n existe porque debemos seguir de cerca una negociaci\u00f3n tan importante, pero debemos mirar el panorama general, independientemente de los estilos de negociaci\u00f3n\u00bb, precis\u00f3 Cornero, agregando que \u00ablas econom\u00edas de M\u00e9xico y Estados Unidos est\u00e1n profundamente entrelazadas y deshacer esta integraci\u00f3n tendr\u00eda un costo econ\u00f3mico que no creo que se pueda sostener\u00bb.<\/p>\n\n\n\n<p>El mercado interno ha presentado desaf\u00edos significativos en los \u00faltimos 18 meses, marcados por una ca\u00edda de las remesas y una creciente incertidumbre econ\u00f3mica que ha empujado a los consumidores hacia una mayor prudencia en las compras y hacia los canales de descuento. A pesar de las fluctuaciones y el aumento en los costos log\u00edsticos y de las materias primas, en particular el cacao y las avellanas, la empresa ha optado por absorber el impacto para proteger el poder adquisitivo de su clientela. \u00abHemos decidido no aumentar los precios desde enero de 2025 y probablemente no lo haremos hasta mayo de 2027\u00bb, explic\u00f3 el director general, subrayando que se trata de un esfuerzo orientado a proteger un mercado sensible para productos que ayudan a \u00abendulzar la vida\u00bb, aun sin ser de primera necesidad.<\/p>\n\n\n\n<p class=\"translation-block\">A nivel laboral, el desarrollo industrial se traducir\u00e1 en un crecimiento del 18% de la fuerza de trabajo en M\u00e9xico, que cuenta hoy con 2,300 empleados directos e involucra a m\u00e1s de 1,500 proveedores. En el \u00e1mbito comercial, la empresa est\u00e1 sumando a sus productos cl\u00e1sicos una serie de innovaciones dise\u00f1adas para desestacionalizar las ventas, tradicionalmente concentradas entre septiembre y diciembre. Entre las novedades destacan el helado de Nutella, versiones de verano e invierno de snacks consolidados y una edici\u00f3n especial del huevo Kinder dedicada al D\u00eda de Muertos con cuatro figuras inspiradas en las Catrinas, confirmando el compromiso de arraigar cada vez m\u00e1s la oferta en la cultura del pa\u00eds.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Foto: imagenradio.com.mx<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!-- Ad space powered by WP AdCenter v2.5.7 - https:\/\/wpadcenter.com\/ --><div class=\"wpadcenter-adgroup\" ><div class=\"wpadcenter-adgroup__row wpadcenter-aligncenter\"><div class=\"wpadcenter-ad-container\" ><div id=\"wpadcenter-ad-18464\" class=\"ad-placement\"><div class=\"wpadcenter-ad-inner\" ><a id=\"wpadcenter_ad\" data-value=\"18464\" data-placement=\"\" href=\"https:\/\/www.productosremo.com\/\" target=\"_blank\" class=\"wpadcenter-ad-inner__item\" ><img decoding=\"async\"   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Oltre all&#8217;investimento da 86 milioni di dollari nello stabilimento di San Jos\u00e9 Iturbide, annunciato di recente e destinato a potenziare la capacit\u00e0 produttiva e l&#8217;infrastruttura elettrica, i piani puntano sull&#8217;esportazione e su una profonda comprensione del consumatore locale. L&#8217;obiettivo dell&#8217;azienda di Alba \u00e8 portare la produzione messicana dalle attuali 35.000 tonnellate a circa 60.000 nei prossimi cinque o sei anni&#8230;. <\/p>","protected":false},"author":2,"featured_media":27312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-27308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-e-finanza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferrero Messico: consumi locali ed export al centro dei piani<\/title>\n<meta name=\"description\" content=\"Intervistato da Rodrigo Pacheco su Imagen Radio, l&#039;ad di Ferrero Messico e Centroamerica Paolo Cornero ha illustrato le strategie aziendali.\" \/>\n<meta name=\"robots\" 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