{"id":6815,"date":"2022-08-10T18:26:26","date_gmt":"2022-08-10T23:26:26","guid":{"rendered":"https:\/\/puntodincontro.mx\/?p=6815"},"modified":"2022-08-10T18:26:27","modified_gmt":"2022-08-10T23:26:27","slug":"dominos-pizza-fracasa-en-italia-en-mexico-en-2022-3-puntos-de-venta","status":"publish","type":"post","link":"https:\/\/puntodincontro.mx\/es\/2022\/08\/10\/dominos-pizza-fallisce-in-italia-in-messico-nel-2022-3-punti-vendita\/","title":{"rendered":"Domino's Pizza fracasa en Italia. En M\u00e9xico en 2022 +3% puntos de venta"},"content":{"rendered":"<p class=\"translation-block\"><strong>18:11 hrs.<\/strong> -  \u00abCuando una pizza con pi\u00f1a se enfrenta a una Margherita tradicional, la de pi\u00f1a \u2014al menos en Italia, patria de la pizza\u2014 tiene las horas contadas\u00bb. Lo escribi\u00f3 hoy Flavio Bini en Repubblica <a href=\"https:\/\/www.repubblica.it\/economia\/2022\/08\/10\/news\/dominos_pizza_lascia_litalia-361099054\/\" target=\"_blank\" rel=\"noreferrer noopener\">en un art\u00edculo<\/a> que comenta la despedida del Bel Paese de Domino's Pizza, cadena fundada en 1960 por los hermanos Tom y James Monaghan en Michigan, tras el anuncio del cierre de las \u00faltimas 29 sucursales de la empresa en una naci\u00f3n que no permite interpretaciones de su cultura culinaria.<\/p>\n\n\n\n<p>La empresa internacional de restaurantes con sede en Ann Arbor hab\u00eda llegado a Italia en 2015 a trav\u00e9s de un acuerdo de franquicia con ePizza SpA y pretend\u00eda distinguirse brindando un servicio de entrega estructurado a nivel interregional junto con condimentos al estilo estadounidense\/norteamericano, incluyendo la versi\u00f3n \u201chawaiana\u201d con pi\u00f1a. Para el servicio a domicilio, la empresa hab\u00eda realizado acuerdos con terceros como Deliveroo Plc y Just Eat Takeaway.<\/p>\n\n\n\n<p class=\"translation-block\">\u00abAtribuimos el problema a la dura competencia en el mercado de <em>food delivery<\/em>, con cadenas organizadas y restaurantes <em>mom &amp; pop<\/em>  que entregan comida, as\u00ed como a los servicios y restaurantes que han vuelto a abrir despu\u00e9s de la pandemia\u00bb , dicen desde ePizza en un informe para inversionistas que acompa\u00f1a los resultados del cuarto trimestre de 2021.<\/p>\n\n\n\n<p>Domino's Pizza hab\u00eda iniciado su valiente aventura en Italia con la apertura de la primera sucursal en Mil\u00e1n, a la que siguieron otros 7 restaurantes en la capital lombarda y otro en B\u00e9rgamo, apoyados por el centro de producci\u00f3n de masa de Buccinasco, todos gestionados desde ePizza S.p.A. por Alessandro Lazzaroni, nacido en 1979, ex gerente de McDonald's y Galbusera.<\/p>\n\n\n\n<p>Los representantes estadounidenses e italianos de ePizza y Domino's no comentan los cierres de estos d\u00edas. La compa\u00f1\u00eda ya hab\u00eda reducido la actividad en Italia desde su pico de 2020 y hab\u00eda dejado de ofrecer entregas desde su sitio web el 29 de julio. Seg\u00fan un documento de ePizza, en abril el tribunal de Mil\u00e1n hab\u00eda otorgado a la empresa protecci\u00f3n judicial contra los acreedores por 90 d\u00edas. Las medidas, que imped\u00edan la solicitud de reembolso de la deuda o el embargo de los bienes de la empresa, expiraron el 1 de julio. No hay m\u00e1s actualizaciones sobre los procesos judiciales, seg\u00fan los documentos electr\u00f3nicos del tribunal o de la C\u00e1mara de Comercio de Italia.<\/p>\n\n\n\n<p>La compa\u00f1\u00eda, seg\u00fan los \u00faltimos estados financieros auditados, ten\u00eda una deuda de 10,6 millones de euros (10,8 millones de d\u00f3lares) a finales de 2020.<\/p>\n\n\n\n<p>Domino's hab\u00eda realizado inversiones sustanciales en los primeros a\u00f1os, habiendo planificado la apertura de 880 tiendas, pero primero tuvo que enfrentar la crisis provocada por el Covid, luego la dura competencia de los restaurantes locales que han ampliado los servicios de entrega. En otras palabras, pizza \u201coriginal\u201d m\u00e1s servicio fue una f\u00f3rmula ganadora entre los consumidores italianos, que penaliz\u00f3 a la marca estadounidense.<\/p>\n\n\n\n<p>Como punto de comparaci\u00f3n, en M\u00e9xico Domino's Pizza inici\u00f3 el a\u00f1o 2022 con 802 locales, la cifra m\u00e1s alta desde su llegada al pa\u00eds latinoamericano en 1989. Respecto a enero del a\u00f1o anterior, el n\u00famero de establecimientos aument\u00f3 en aproximadamente 3%. La marca multinacional es administrada en tierra azteca por Alsea S.A.B. de C.V., que opera otras cadenas como Starbucks, Burger King y P.F. 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una tradizionale Margherita, quella con l&#8217;ananas \u2014almeno in Italia, patria della pizza\u2014 ha le ore contate\u00bb. Lo ha scritto oggi Flavio Bini su Repubblica in un articolo che commenta l&#8217;addio al Bel Paese di Domino&#8217;s Pizza, catena fondata nel 1960 dai fratelli Tom e James Monaghan nel Michigan, dopo l&#8217;annuncio della chiusura delle ultime 29 filiali della societ\u00e0 in una nazione che non ammette interpretazioni della sua cultura culinaria. L&#8217;impresa di ristorazione internazionale con sede ad Ann Arbor era giunta in Italia nel 2015 attraverso un accordo di franchising con ePizza&#8230; <\/p>","protected":false},"author":2,"featured_media":6819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Domino&#039;s Pizza fallisce in Italia. 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